Last Update: August 16th 2026

Privacy Policy

1. Scope

Next Level Sports LLC ("NLS LLC") operates youth sports leagues, camps, clinics, tournaments, websites, mobile experiences, registration, e-commerce, and related programs and services. Next Level Sports Foundation ("NLSF") provides certain operational services to NLS LLC, including through student coaches and other personnel. In this Privacy Policy, "Next Level Sports," "NLS," "we," "us," or "our" refers to NLS LLC and, where relevant to the processing described, NLSF.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when individuals visit our websites; register for or participate in a program; use our adult-facing app or other digital services; communicate with us; attend an event; purchase merchandise from our online store; interact with our advertising or social media; or otherwise engage with NLS services.

Participant registration and the parent/guardian relationship are administered by NLS LLC. NLSF does not independently operate a participant registration program, but NLSF personnel may receive limited access to participant information as necessary to provide services to NLS LLC.

This policy describes NLS practices. Third-party platforms and service providers may also collect or process information under their own privacy notices when acting independently. Separate workforce or applicant privacy notices may apply to employees, applicants, contractors, and other personnel.

2. Information We Collect

A. Parent, Guardian, Contact, and Account Information

  • Name;

  • Email address;

  • Telephone number;

  • Mailing address, city, state, and ZIP code;

  • Account credentials;

  • Parent or guardian relationship information;

  • Communication preferences; and

  • Other information reasonably necessary to administer the account or requested service.

For participant registration and program communications, NLS intends to collect adult parent/legal guardian contact information rather than a minor participant’s personal email address or mobile telephone number.

B. Participant and Program Information

  • Participant name;

  • Date of birth or age;

  • Gender or division eligibility information;

  • School, grade, team, site, division, and program affiliation;

  • Uniform and equipment sizes;

  • Prior participation or athletic history used for rostering and team formation;

  • Teammate requests;

  • Attendance and participation history;

  • Team assignments, schedules, results, records, statistics, awards, and similar program information;

  • Emergency contact information; and

  • Other information reasonably submitted or generated in connection with registration or program administration.

NLS does not currently maintain formal individual player evaluations, scouting profiles, draft rankings, or ongoing performance profiles. If NLS materially expands into individualized profiling or evaluation, that use will be subject to privacy review before implementation.

C. Health, Safety, and Incident Information

A parent or legal guardian may voluntarily provide health, medical, allergy, accessibility, accommodation, medication, emergency, or other safety-related information that the parent believes NLS should know to safely serve the participant. NLS does not intentionally request health insurance account information as part of ordinary participant registration.

NLS may also create incident, injury, safety, or follow-up records when an event occurs during a program. These records may include what occurred, severity, disposition, whether medical attention was provided or recommended, and follow-up information.

D. Transaction and Commerce Information

  • Registration fees, discounts, scholarships, credits, and payment status;

  • Refunds, chargebacks, transaction identifiers, and transaction history;

  • Online store orders, merchandise selections, shipping information, and fulfillment information; and

  • Other information reasonably necessary to complete a transaction.

NLS does not receive full payment card numbers or full bank-account numbers in the ordinary course. Those credentials are handled by the applicable payment, registration, or e-commerce provider.

E. Media and Event Content

  • Photographs, video, and audio recordings;

  • Interviews and testimonials;

  • Participant names, voices, images, and likenesses;

  • Team and event footage;

  • Livestream or social-media content if introduced; and

  • Media submitted or shared by parents, guardians, staff, Site Directors, photographers, schools, or other authorized sources, including content in which NLS is tagged.

Featured promotional use of identifiable participant media is subject to the applicable NLS Media Release and the media practices described below.

F. Device, Internet, Analytics, and Usage Information

  • Internet Protocol address;

  • Device identifiers;

  • Browser and operating-system information;

  • Pages viewed and links selected;

  • Referral source or advertising campaign;

  • Approximate location derived from an Internet Protocol address;

  • Date and time of access;

  • Cookie, analytics, and advertising identifiers;

  • Registration funnel or conversion events; and

  • Other technical information used to operate, secure, understand, and improve NLS services.

Whether any NLS application or third-party software development kit collects precise device location is subject to technical configuration. NLS does not intend to use precise location information unless needed for a defined and reviewed purpose.

G. Information from Other Sources

Participant registration information is collected principally from the participant’s parent or legal guardian. NLS may also receive information from payment, registration, e-commerce, analytics, customer-service, communications, background-screening, insurance, security, and other service providers.

NLS may receive information about a participant or another individual from parents, personnel, or others when reasonably necessary to investigate or address incidents, safety concerns, complaints, disputes, customer-service matters, or similar program issues. Schools and facilities do not ordinarily provide NLS with participant registration records.

3. Minor Participants and Parent/Guardian Registration

NLS youth sports participants are minors. A parent or legal guardian is required to enroll a minor participant. Minor participants do not independently register for NLS youth programs, maintain participant accounts or logins, or receive ordinary program communications directly from NLS. The NLS program app is intended for adult parent/guardian and authorized personnel use.

NLS does not intentionally collect personal information directly from minor participants through the participant registration or program-account experience. Parents and legal guardians provide information about participants on their behalf, and authorized NLS personnel may create program, roster, safety, or incident information as necessary to administer programs.

Where the Children’s Online Privacy Protection Act ("COPPA") or other children’s privacy requirements apply, NLS will provide required notices, obtain required parental authorization or consent, collect only information reasonably necessary for the applicable purpose, provide applicable parental rights, maintain reasonable safeguards, and retain covered information only as long as reasonably necessary for the documented purpose.

NLS does not use or disclose minor participant personal information for targeted or behavioral advertising, advertising audience creation, or unrelated commercial profiling.

The public-facing NLS website and online store may be accessible to individuals of different ages. The parent-managed participant registration and program-account rules described above apply specifically to NLS youth-program participation and participant records.

4. How We Use Personal Information

  • Register participants and administer programs;

  • Verify age, eligibility, grade, division, and placement;

  • Create teams, rosters, schedules, standings, records, results, statistics, and awards;

  • Provide uniforms, equipment, merchandise, and fulfillment;

  • Communicate with parents/guardians about schedules, weather, cancellations, safety, accounts, payments, and program information;

  • Process transactions, refunds, scholarships, and discounts;

  • Respond to questions and provide customer support;

  • Address injuries, incidents, emergencies, accommodations, and safety matters;

  • Screen, train, schedule, and manage authorized personnel;

  • Enforce program rules and investigate misconduct or complaints;

  • Protect participants, personnel, facilities, and the public;

  • Manage insurance, legal, tax, accounting, and recordkeeping obligations;

  • Operate, secure, analyze, and improve NLS programs, websites, apps, and operations;

  • Analyze aggregate registration, participation, retention, and program trends;

  • Detect fraud, security incidents, misuse, and other harmful activity;

  • Promote current and future NLS programs to adults;

  • Create and distribute authorized event media;

  • Conduct permitted adult-focused advertising and campaign measurement; and

  • Comply with applicable law.

NLS may use automation tools to assist with ordinary program administration, such as rostering, where the tool uses information NLS already collects for that purpose and remains subject to appropriate human review and NLS privacy controls. Materially different automated profiling or consequential uses of participant data are subject to privacy review before implementation.

5. Marketing Communications

NLS may use adult parent/guardian and customer contact information to provide information about future NLS programs, registration openings, camps, promotions, merchandise, and related opportunities. Recipients may unsubscribe from promotional email using the unsubscribe mechanism provided in the message.

Opting out of marketing does not prevent NLS from sending transactional, safety, account, registration, payment, schedule, weather, or other program-related communications reasonably necessary to provide the requested service.

Promotional text-message practices, including consent and opt-out controls, will be administered in accordance with applicable law and the messaging configuration used by NLS. NLS maintains separate treatment of operational communications and promotional marketing where required.

6. Photographs, Video, Audio, and Participant Media

NLS may photograph or record games, camps, clinics, practices, ceremonies, and other programs or events. Subject to the applicable Media Release and applicable law, authorized media may be used on NLS websites and social media; in digital, print, streaming, broadcast, and other advertising; in program promotion, email or text marketing, public relations, highlights, sponsor or facility-partner campaigns, fundraising, recruiting, staff training, and historical or archival materials.

NLS will make reasonable efforts not to intentionally feature or identify a participant for promotional purposes when current media authorization has not been provided or has been withdrawn. A participant may nevertheless appear incidentally in crowd, background, team, event, security, newsworthy, or similar footage where individualized exclusion is not reasonably practical. Incidental appearance does not authorize NLS to crop, isolate, identify, or otherwise convert that participant into the featured subject of promotional content.

If a parent or legal guardian withdraws media authorization, NLS will stop new promotional uses and make reasonable efforts to remove existing digital promotional uses under NLS’s control. NLS cannot guarantee removal from materials already printed, distributed, broadcast, reposted by third parties, incorporated into completed campaigns, or otherwise outside NLS’s reasonable control.

When NLS provides identifiable participant media to a sponsor, school, facility, or other partner for an authorized NLS-related purpose, NLS intends that the media be used only for that purpose and not for unrelated independent marketing or participant profiling.

Receipt of media from a parent, staff member, Site Director, social-media tag, or other source does not by itself establish promotional authorization for every identifiable minor appearing in that media.

7. Role-Based Access to Participant, Health, and Safety Information

NLS restricts access to participant information based on role and operational need. Depending on the circumstances, authorized recipients may include NLS employees, Site Directors, NLSF student coaches, safety or medical personnel, insurance representatives when necessary, and other persons who reasonably need information to perform an authorized function.

Personnel should receive only the information reasonably necessary for their responsibilities. For example, a coach may receive roster or safety information necessary to supervise a participant without receiving the parent’s underlying contact information or the participant’s complete registration record.

Sensitive participant information is used only as reasonably necessary for program administration, safety, accommodations, incident response, security, legal/compliance, insurance, and closely related operational purposes. NLS does not use sensitive participant information for targeted advertising, audience creation, or unrelated profiling.

8. How We Disclose Personal Information

A. Authorized Program Personnel

NLS may make information available to authorized employees, Site Directors, NLSF personnel, coaches, and administrators who need it to operate a program, communicate with families, or protect participants. Access is intended to be limited according to role and assignment.

B. Service Providers

NLS uses service providers for registration and sports management, payment processing, e-commerce, email, text and push communications, scheduling and rostering, customer service, uniforms and fulfillment, background screening, insurance, hosting, security, analytics, advertising, photography and video production, professional services, and other business functions.

When a vendor processes parent or participant personal information on NLS’s behalf, NLS seeks to limit processing to appropriate specified purposes and require privacy, confidentiality, security, and other protections appropriate to the information and service. Vendors receiving minor participant information are not authorized by NLS to use that information for their own targeted advertising, unrelated profiling, or unrelated commercial purposes.

C. Schools, Facilities, Sponsors, and Program Partners

NLS does not ordinarily provide participant rosters or parent/guardian contact lists to schools, facilities, sponsors, or other partners for their independent marketing. NLS may disclose limited information when reasonably necessary for a specific safety, legal, insurance, contractual, or operational purpose. Appropriately authorized participant media may be used in NLS-related co-branded or sponsor-supported marketing subject to the applicable Media Release and NLS media controls.

D. Legal, Safety, Insurance, and Compliance Disclosures

NLS may disclose information when reasonably necessary to comply with law, subpoena, court order, or governmental request; report suspected abuse or neglect; respond to an emergency; protect safety or rights; investigate fraud or misconduct; address an insurance matter or claim; enforce agreements; or establish, exercise, or defend legal claims.

E. Business Transactions

Personal information may be disclosed in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction, subject to applicable law and appropriate protections.

9. Advertising, Analytics, Cookies, and Tracking

NLS and its service providers may use cookies, pixels, tags, software development kits, conversion tools, and similar technologies on NLS websites, digital services, registration-related pages, and the online store. These technologies may be used to operate and secure services, remember preferences, understand use, measure registrations and campaign performance, detect fraud, improve the user experience, and conduct permitted adult-focused advertising.

NLS may use adult parent/guardian or customer information and adult website activity for marketing, advertising audience creation, customer matching, lookalike or similar audiences, and campaign measurement, subject to applicable consent and opt-out requirements.

NLS does not use or disclose minor participant personal information for targeted or behavioral advertising, advertising audience creation, or unrelated commercial profiling. NLS also does not use health, medical, emergency, or other sensitive participant information for advertising.

NLS may measure whether adult-facing advertising results in registration, provided the information used for attribution and measurement is appropriately limited and does not intentionally include minor participant registration-field contents.

NLS may use analytics to operate, understand, secure, and improve its websites, apps, registration experience, programs, and services. General-purpose analytics platforms should not receive health/safety information or unnecessary identifiable minor-participant information.

10. Sale, Sharing, Targeted Advertising, and Privacy Choices

NLS does not sell or rent participant or parent/guardian contact lists to third parties for their own direct marketing purposes.

Certain adult-focused advertising technologies or disclosures may nevertheless be treated as a "sale," "sharing," or "targeted advertising" under some state privacy laws even when NLS does not receive money in exchange. NLS provides users with a national choice to opt out of covered adult targeted-advertising, sale, or sharing practices.

NLS honors applicable browser- or device-based universal opt-out mechanisms where required by law. Users may also use NLS cookie/privacy controls and may contact privacy@nextlevelsports.com regarding privacy choices.

Because NLS does not use minor participant personal information for targeted/behavioral advertising or audience creation, NLS does not rely on a participant-level advertising opt-out as the primary protection for minor participant data.

11. Data Retention and De-Identification

NLS retains personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing programs and services; maintaining appropriate participation, transaction, waiver, consent, and business records; satisfying legal, accounting, insurance, safety, and security obligations; resolving disputes; and establishing or defending legal claims.

Retention periods vary by category and purpose. NLS distinguishes between core historical participation records, time-sensitive operational information, sensitive health/safety information, incident and claim records, consent and legal records, marketing and analytics data, media, and commerce or financial records.

Parent-provided health and safety information is treated as time-sensitive. NLS requests fresh health/safety information or confirmation for each new registration period rather than assuming that prior information remains accurate. Prior health/safety information should not be retained longer than reasonably necessary unless it becomes relevant to an incident, claim, accommodation, legal obligation, or other continuing purpose.

Incident, injury, insurance, claim, waiver, consent, legal, and similar evidentiary records may be retained longer when reasonably necessary for applicable legal, safety, insurance, compliance, dispute-resolution, or claims purposes.

Media is retained on a purpose-based basis consistent with the applicable authorization, legitimate promotional, historical, archival, operational, and legal needs, and the withdrawal practices described above.

When NLS no longer needs identifiable information but has a legitimate continuing need for statistical, analytical, historical, or business information, NLS may aggregate or de-identify the information and retain it in a form not reasonably linked to an identifiable individual.

Inactive accounts may be archived or deactivated rather than maintained indefinitely as live accounts, while records that NLS legitimately needs to preserve may be retained separately according to the applicable retention category.

12. Security

NLS uses reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information appropriate to the nature of the information and the processing activity. Access to participant information is intended to be limited according to role and operational need, and NLS evaluates vendors and systems that process personal information.

No system, storage method, or transmission method is completely secure. Users should protect account credentials and notify NLS promptly of suspected unauthorized access or misuse.

13. National Privacy Rights and Choices

NLS offers the following core privacy rights as a national standard, subject to reasonable verification, legitimate legal and operational limitations, and any additional rights required by applicable law:

  • Know whether NLS maintains personal information about you or a minor participant for whom you are authorized to act, and request access to applicable information;

  • Correct or update inaccurate personal information, while preserving accurate historical, incident, legal, or evidentiary records where appropriate;

  • Request deletion of personal information that NLS is not required or reasonably permitted to retain;

  • Request a portable copy of certain personal information provided to NLS, where reasonably feasible;

  • Opt out of covered adult targeted advertising, sale, or sharing practices;

  • Appeal or request reconsideration if NLS denies or cannot fully fulfill a privacy request; and

  • Exercise privacy rights without unlawful discrimination.

A parent or legal guardian may exercise applicable rights concerning a minor participant. Before fulfilling certain requests, NLS may take reasonable steps to verify the requester’s identity and, where the request concerns a minor, the requester’s authority to act for that participant. Custody disputes, conflicting adult claims, court orders, or similar authority questions may require additional review.

An individual may designate an authorized agent to submit certain privacy requests. NLS may require reasonable evidence of the agent’s authority and may require direct verification with the individual where appropriate. Authorized-agent status does not itself establish parental or legal-guardian authority over a minor participant’s records.

NLS may retain or decline to delete information reasonably necessary to complete transactions, administer an active program, maintain appropriate participation/waiver/consent records, comply with law or accounting requirements, protect safety or security, address insurance matters, prevent fraud, resolve disputes, or establish or defend legal claims.

Privacy requests and appeals may currently be submitted by email to Privacy@nextlevelsports.com. NLS may introduce additional privacy-request tools as its operations scale.

14. California and Other State-Specific Disclosures

NLS applies the national privacy-rights standard described above regardless of where within the United States a participant attends an NLS program. Where applicable state law provides additional rights, notices, consent requirements, or protections based on residence or another jurisdictional connection, NLS will provide those additional protections as required.

For California and other states that require a notice at collection, state-specific category disclosures, universal opt-out treatment, or other specific notices, NLS may provide those disclosures through a notice at collection, privacy-choices interface, supplemental state notice, or other appropriate mechanism.

If NLS is subject to California-specific disclosure requirements, the final published version should include or link to the required California category disclosures and applicable privacy-choice mechanism after legal and technical verification.

15. Cross-State Operations

NLS operates programs in multiple states, and a participant may reside in one state while attending a program in another. NLS may process and store personal information in locations within the United States other than the state where the participant resides or attends a program, subject to NLS privacy, security, access-control, and vendor requirements.

NLS generally uses the parent/guardian address provided during registration to determine residence when residence is relevant to a privacy request or legal requirement, while separately maintaining information about the state in which the applicable program is located.

16. Schools, Facilities, and Co-Branded Programs

NLS generally operates its own independent youth sports programs, even when programs occur at school or other partner facilities. Parents and legal guardians register directly with NLS, and schools do not ordinarily provide NLS with student education records or participant registration records.

Some programs may be co-branded with a school, facility, sponsor, or other partner. Co-branding does not by itself change NLS’s registration model or permit routine disclosure of participant rosters or family contact lists to the partner.

17. Third-Party Services and Online Store

Registration, payments, e-commerce, customer service, communications, and other functions may be facilitated by third-party platforms. Those providers may collect information directly from users and may maintain accounts, process payments, host services, or provide other functionality under their own applicable terms when acting independently.

The NLS team store is a public-facing e-commerce environment that may be accessed by anyone with a valid payment method. Store-related personal information is used to process orders, fulfill purchases, provide support, prevent fraud, and conduct permitted adult-focused marketing and analytics subject to applicable privacy choices.

18. Changes to This Policy

NLS may update this Privacy Policy from time to time. NLS will post the revised version and update the "Last Updated" date. For ordinary clarifications or administrative updates, posting the updated policy may be sufficient. If a change materially affects how NLS handles previously collected personal information, particularly minor participant or sensitive information, NLS will evaluate whether additional notice or consent is appropriate or legally required before applying the materially changed practice.

19. Contact Us

Next Level Sports LLC Next Level Sports Foundation

400 S. El Camino Real, Suite 1150 San Mateo, CA 94402

Privacy requests: Privacy@nextlevelsports.com General support: support@nextlevelsports.com